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Close your eyes. Think of a pair of jeans. Now open them again. They were the 501® Originals, right? They're literally the template for every pair of jeans. Since Levi Strauss (the man himself!) invented them in 1873, they've been etched into the collective memory of humanity. To this day, they've never gone out of style. And they never will.
The original jeans since 1873 Article number: 294584







